How to Build a Search-Engine-Friendly Website

To promote yourself to prospective clients, just having an attractive website is no longer enough. Where you turn up in search engine results on Google, Yahoo, AOL, etc. really matters, because it’s no use having a great-looking website if no one can find it. That’s where search engine optimization, or SEO, comes in. With the right tools, you can make sure the search engines know you exist—which is the best way to attract visitors.

Join Freelancers Union and Jennifer Shaheen to learn the basics of designing a search-engine-friendly website, whether you’re starting from the ground up or revising your current website. Jennifer will teach you how to drive traffic to your site and help grow your business. Topics will include:
 

·         What constitutes a search-engine-friendly website

·         The difference between what you see and what a search engine sees

·         Thinking ahead to stay on top of the engines

·         Best practices for SEO (search engine optimization)

·         The importance of copywriting on your site—what visitors look for and what search engines look for

For this seminar, you should have a basic understanding of what goes on behind a web page, what html is, what a web browser is, and what a search engine is. This class is suitable for people who want to personally implement the techniques they learned, or for those who want to be able to speak knowledgably with the web developers they hire.

Jennifer Shaheen is an expert at helping small business owners use technology for maximum marketing impact.  Using software training, eMarketing, and web design, Jennifer's business, the Technology Therapy Group, instructs her clients in how best to market their products and services.  Through years of experience, Jennifer has developed expertise in the application of technology to generate an increase in sales and garner a greater market share.

Jennifer is a Certified Internet Webmaster and a Certified Trainer through ProSoft Industries. One of Jennifer’s greatest assets is her ability to translate the oftentimes complicated technological terms in ways that even a beginner can understand.

The Technology Therapists’s business blog was nominated for a Blogger’s Choice Award in 2007 and 2008, ranking in the top 20 for Best Business Blog in 2007. Jennifer is currently an adjunct professor in the Marketing Department of the College of Business at Johnson and Wales University in Providence, RI. She is a graduate of Hofstra University with a degree in Business and a concentration in marketing and business computers.

Online registration is closed. To register, please call (718) 534-0869 by 4 p.m.  

A light dinner will be served from 6:00 to 6:30 p.m. Seminar will begin at 6:30 p.m.

Date:

Tuesday, September 23, 2008

Time:

6:00 PM to 8:30 PM

Location:

Empire Building/15 Metro Tech Center, Brooklyn, NY